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Pay-Per-Click Case Study

Considering Pay-Per-Click? Already Buying Keywords?
Contact OnTech for a 15 Minute Free Evaluation
and Keyword Analysis for your Website.

  One specific example is shown below. Our client has been using a Pay-Per-Click Campaign for several years now.

  During June 2004, their 39 sponsored keywords has yielded 8,438 impressions from Overture (yahoo and msn). An impression is each time one of your keywords is searched. Their website total of 233 clicks. A click is the total number of times someone visits your website by clicking on one of your sponsored keywords. That's a Click Rate of 2.8%.

  Pay-Per-Click will generate traffic, but it is also important to capture the remaining 97% of visitors that use the Organic Rankings on the center of the search pages. Search Engine Optimization (SEO) allows your website every advantage to gain successful organic ranking.

  Surveys show that approximately 85% of web searchers do not use the sponsored links. The most common answer was, "I want the page that is rated the best for what I want, not the one that paid the most."

  Our sample client continues to track their website's traffic and has found significant results with their SEO efforts over Pay-Per-Click. Tracking your website correctly is an absolute must for anyone seeking to build and promote their website.

  Buying Keywords is certainly one avenue toward gaining visitors to your website, but effective Search Engine Optimization generates over 85% of search engine traffic.

  OnTech can help you improve your Click Through Rate, but more importantly the only way to get to the people who didn’t click on sponsored links is through the organically ranked locations. OnTech specializes in improving organic rankings.

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